Saturday, September 17, 2011

Future This: When Pink Turns Gold

I very much remember the first time I heard "To Young To Love" back at the start of 2009 - it was  heavy and dark like a winter rainy day. It was dangerous and seductive, it was hypnotic and inebriated, short of breath and spinning. You bet I loved it. The band, who chose the rather silly name The Big Pink, was signed by 4AD, which added a stamp of quality.

They followed this first single with Velvet which was more in the same veine: layers of guitars in a shoegazing mood, deep noisy electronica and slightly naïve lyrics delivered in a passionately bored tone ( yes it's possible) This band was creating very sexy music that brought us deliciously back to the mid 90s but with a current edge.

The album A Brief History of Love was a tad disappointing. It's not easy to create 11 tracks of the same intensity as their first 2 singles, even for seasoned musicians like Milo Cordell and Robbie Furze. However it led us to believe that they have what it takes to take the next album a step further.
The gigs were urgent, sweaty, rock'n roll and mesmerizing, especially at the small AB club; the band was less convincing at festivals but that was to be expected despite their latest single Dominoes being played everywhere and transforming them into pop stars.

This week they're releasing a first full video for their new single out in November, it's called Stay Gold

They've kept the same 'winning recipe' used on Dominoes with the big cheering pop chorus, adding touches of Celtic undertones.  To me, it sounds weaker, even washed-up, it sounds like a band who are willing to be less creative to keep the masses happy. Good on them if it works I guess.

Maybe I'm too hard, it's still atmospheric and the lads have a right to play slightly lighter and easier music. Maybe I just liked them too much before.
The full 2nd album Future This will be out still on 4AD in January 2010 and whilst waiting for it I'll keep playing those first single of theirs, you know to keep the expectations high :-p

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